
Circana Notes Splurge and Save Trend in Fragrance
Consumers are trading up to pricier fragrance products and simultaneously spending more on lower-priced alternatives.

Consumers are trading up to pricier fragrance products and simultaneously spending more on lower-priced alternatives.

Consumers are trading up to pricier fragrance products and simultaneously spending more on lower-priced alternatives.

In mid-February CEW partnered with cultural intelligence consultancy sparks & honey to deliver insights on the rising epicenters of beauty influence, particularly in markets such as India, Nigeria, Ethiopia, and South Africa. Here, a topline of what was discussed.

U.S. prestige beauty dollar sales grew by 14%, year over year, while mass market beauty sales experienced a dollar increase of 6% for the same time period.

The U.S. beauty industry, inclusive of mass and prestige, has experienced consistent double-digit dollar growth over the past year. But Circana’s Larissa Jensen says the resiliency of the prestige beauty consumer will make prestige beauty the standout in 2024.

The stylist community immediately embraced the brand and promoted it successfully on social media where it garnered billions of views.

Epres has a pedigree that helps it stand out from the bevy of new bond builders entering the booming market.

Consumer tech company Oddity has named a CEO for its prestige wellness DTC brand, SpoiledChild, a new role.

Data firm Circana released 2023 1H beauty sales, which increased in both mass and prestige, with lipstick a best seller for both channels.

It’s never too late to do something different with your life, but if you wait for all the stars to align before making your move, the opportunity may pass you by. Start putting a plan into action now with the advice of this industry powerhouse who pivoted careers and came out on top.

Whether it’s a mood-booster, form of escapism, or a means of self-expression, beauty products hold a special place in consumers’ hearts. All which factor into why the beauty industry is so resilient during shaky times. Circana’s Natallia Bambiza, Director and Beauty Industry Analyst, shares more about beauty’s durability.

Beauty sales are off to a strong start for 2023. Some notable trends in the quarter included makeup as the fastest growing category, hair products priced $30+ flew off shelves, and sales of “totable” prestige fragrances became a thing as consumers looked to control their mood via scent.