Saie President Lucia Ruehlemann on Harnessing Her Superpowers
When meeting Lucia Ruehlemann, it’s hard not to smile. President of indie beauty brand, Saie, and first-generation Latina, Lucy (as she is called by those who know her), is a spirited leader and all-around joyful human. With the mentality that being a Latina in the beauty industry is a superpower, Ruehlemann has brought her work ethic, empathetic leadership style, and a little bit of sasson (read: flavor) into each of her roles. In honor of National Hispanic Heritage Month, CEW is focusing on Ruehlemann's career and the experiences that made her who she is today.
BY Belisa Silva | PUBLISHED October 15, 2024
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