Thirteen Lune is one of the leading beauty retailers when it comes to showcasing a diverse range of BIPOC-owned/founded beauty brands. Not only does the retailer invest in up-and-coming brands across all categories, but it also offers consumers accessible info on common dermatological issues and an in-depth look at brand founders’ stories with “Shop Talk.” Partnerships with companies such as JCPenney is ensuring that Thirteen Lune will broaden its reach so that more consumers than ever will be able to discover and purchase BIPOC-founded brands.