
Hoping to Sell Your Indie Brand? Read This First
Briogeo’s Nancy Twine, Hero Cosmetics’ Ju Rhyu, and Raymond James’ Vennette Ho on what it really takes to sell your beauty business.

Briogeo’s Nancy Twine, Hero Cosmetics’ Ju Rhyu, and Raymond James’ Vennette Ho on what it really takes to sell your beauty business.

Briogeo’s Nancy Twine, Hero Cosmetics’ Ju Rhyu, and Raymond James’ Vennette Ho on what it really takes to sell your beauty business.

Nordstrom, like many brick-and-mortar retailers during the pandemic, pivoted to online engagement. But as shoppers head into stores again, the brand is sticking with all those digital options—and ramping up in-person events.

Why science is your ticket to success now.

With the rise of Hairtok, high-tech scalp treatments, bonding oils, and growth serums, consumers are showing an appetite for targeted, science-backed haircare products.

Beauty is expected to end 2023 in growth mode, according to data firm Circana, but the categories expected to take it there will differ from previous years. Retail, however, faces headwinds as TikTok’s new shopping platform (currently in beta) presents a new way for consumers to buy beauty.