Circana reports that U.S. beauty sales have grown for the fourth consecutive year, with fragrance leading the way. “The beauty industry’s resilience continues to shine as consumers turn to beauty to not only look, but also feel good,” commented Larissa Jensen, Global Beauty Industry Advisor at Circana. CEW’s Andrea Nagel breaks down the 2024 sales data per beauty category, in an exclusive report.
Beauty’s fascination with Formula 1 motor racing has moved up a gear with the announcement that Elemis and the Aston Martin Aramco F1 Team have inked a three-year partnership contract. The British skin care brand will be the team’s first official skin care partner, commencing with the Australian Grand Prix in March. “When it comes to engagement of sport and consumers on a global reach, F1 is the most exciting and thrilling,” said Sean Harrington, Elemis’ co-founder and CEO. “The change in F1 over the last five years has been remarkable.”
In beauty tech, Laura Mercier is launching an app for Apple Vision Pro, offering an immersive, ultra-high-definition virtual shopping experience. The app allows users to “visit” the Laura Mercier stores in New York and Paris, watch unboxings, and more. “The Laura Mercier app for Apple Vision Pro highlight’s Infinite Reality’s aim to transform flat 2D digital retail grids into immersive experiences that are engaging, dynamic and visually stunning,” said Neha Singh, founder of Obsess and Chief Innovation Officer for Infinite Reality.
Mugler Fragrances has tapped Chinese pop star Cai Xukun as its new Global Brand Ambassador, while Gucci Beauty has named Chinese actor Zhang Linghe its latest fragrance ambassador, extending Zhang’s existing fashion house partnership with Gucci. And in beauty launch news, former StriVectin VP Smitha Rao has launched a new range, Parëva Beauty.
Unilever is reported to be about to acquire British natural personal care brand Wild for $286 million at current exchange rates, according to Sky News and globalcosmeticsnews.com. Meanwhile, L’Oréal has entered a long-term beauty partnership with French fashion label Jacquemus.
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Circana Reports U.S. Beauty Sales Growth For Fourth Consecutive Year. The fragrance category grew the fastest in 2024, making it the second-largest prestige beauty category for the first time, after makeup. (CEW)
Elemis X Aston Martin Aramco F1 Team. The British skin care brand will be Aston Martin Aramco’s first official skin care partner. (WWD)
Laura Mercier Launches Apple Vision Pro App. The tech allows users to “visit” the Laura Mercier stores in New York and Paris, watch unboxings, and more. (HAPPI)
Mugler Fragrances Taps Cai Xukun As New Fragrance Face. The Chinese pop star is the brand’s new Global Brand Ambassador. (GLAM SQUAD MAGAZINE)
Gucci Appoints Zhang Linghe As New Brand Ambassador. The partnership expands the Chinese actor’s existing partnership with the Gucci fashion house. (COSMETICS BUSINESS)
Will Unilever Go Wild? The company is reported to be about to acquire natural personal care brand for £230 million, according a report published by Sky News and featured at globalcosmeticsnews.com. (GLOBAL COSMETICS NEWS)
L’Oréal Inks Beauty Deal With Jacquemus. The company is also gaining a minority stake in the French fashion label. (BEAUTY PACKAGING)
Former StriVectin VP Launches New Skin Care. Smitha Rao has created a new range, Parëva Beauty. (BEAUTY NEWS DAILY)
