In breaking beauty news, WWD asks if the Coty Inc. brands CoverGirl, Rimmel, and Sally Hansen could be put up for sale, as part of a strategic review of the company’s mass color cosmetics and Brazil business, “exploring divestitures, spin-offs and more and restructures leadership.” Meanwhile, Cosmetics Business covers the reported shuttering of Drew Barrymore’s Flower Beauty brand, after 13 years of business.

In other headlines this morning, Fenty Skin has announced a new partnership with Ulta Beauty, and the launch of a new product range — the Fenty Skin Body Collection — exclusive to the retailer. And, here at CEW, don’t miss the CEW Product Watch September 2025. Reporter Polly Blitzer showcases the newcomers of note, which support inclusivity, high-tech formulation and strong seasonal accents. 

Also at CEW, Kevin Kim and Jonah Weisel, Directors of Consumer Investment Banking at Raymond James, explain why M&A deals are continuing to blaze a beauty trail, thanks to differentiation, profitability, and founder-led innovation. The global financial services firm has been involved in recent deals with companies such as OSEA, BYOMA, Phlur, Magic Molecule, Space NK, and Dr. Squatch.

In executive news, Revlon has tapped Amber Garrison to oversee Elizabeth Arden and the company’s global fragrance portfolio, which coincides with the brand’s 115th anniversary. Garrison most recently served as Global Brand President of Origins, at The Estée Lauder Companies. And at Aramore, Melisse Shaban is taking on the role of CEO of the skin care company.

Speaking of female leadership, a panel of U.K. experts will discuss the importance of supporting and investing in women-led firms, at the Women Entrepreneurs Pitch Competition on November 6. Panellists include Alison Bradley, director at Central Finance; Jon Gamble, business growth advisor at Innovate UK; Sandy Reid, fund principal at Mercia Ventures, and Vicky Mears, director at the British Business Bank.

In tech news, Shark Beauty is stepping into the home facial arena, with the unveiling of the Shark FacialPro Glow and Shark DePuffi facial devices.

Read more about these and other news stories by clicking on the links below.

Coty Inc. Carries Out Strategic Review Of Color Cosmetics. “The review, being carried out by Citi, will assess a full range of alternatives including partnerships, divestitures and spin-offs,” reports WWD. (WWD)

Drew Barrymore’s Flower Beauty Shutters. “The brand’s reported closure comes as parent company Maesa confirmed to publication Beauty Independent that it was exiting the colour cosmetics category altogether,” reports Cosmetics Business. (COSMETICS BUSINESS)

Fenty Skin Enters Ulta Beauty With Exclusive Body Care Range. The new products come in two scents: Vanilla Flowers and Hey Bouquet. (FENTY SKIN VIA INSTAGRAM)

Amber Garrison To Oversee Elizabeth Arden’s Global Scent Portfolio. Garrison is based in New York, and will work with global teams across Elizabeth Arden and Revlon’s fragrance brands. (GLOBAL COSMETICS NEWS)

Women-Led Firms Championed By UK Business Experts. “I’m delighted to be joining the panel for the Women Entrepreneurs Pitch Competition 2025,” said Alison Bradley, director at Central Finance. “This event is a fantastic platform to celebrate innovation, amplify women’s voices in business, and support the next generation of entrepreneurs.” (GREATER BIRMINGHAM CHAMBERS OF COMMERCE)

Melisse Shaban Becomes CEO Of Aramore. The skin care brand was founded by Stephen Kennedy Smith. (BEAUTY NOW DAILY)

M&A Deals Still Blazing A Beauty Trail. “M&A in beauty is very much alive,” Kevin Kim told CEW. ““Earlier this year, there were some who feared tariffs and other headwinds meant beauty M&A was dying. But we are continuing to see healthy deal activity. Acquisitions are core to how the beauty industry operates, especially for the global strategics.” (CEW)

CEW Product Watch September 2025 Drops. Notable newcomers featured include a new range from verteran hair stylist, colorist, and salon owner Eva Scrivo. (CEW)

Shark Beauty Debuts At Home Facial Devices. “Shark FacialPro Glow is a hydro-fueled facial device that the makers say delivers spa-level results in 10 minutes for cleaner pores and hydrated, glowing skin in one use.” reports Happi. “Shark DePuffi …offers instant hot-and-cold contrast therapy to help achieve a contoured look, boost circulation with massage and soothe visible redness.” (HAPPI)

Sephora Named The Rockettes’ First Beauty Retailer Partner.  “We thought there would be so many wonderful synergies for us to be able to celebrate everything the Rockettes represent, whether it’s their precision, their athleticism, their sisterhood or the wonderful tradition over the holiday period,” commented .Jessica Stacey, svp of external communications, experiential and marketing partnerships at Sephora. (GLOSSY)