5 Minutes with Naturopathica’s New CEO Cathy O’Brien
CEW caught up with Cathy about what brought her to Naturopathica, and her plan to build the brand in today’s wellness-focused world.
Sherry Jhawar: How I Became Co-owner of a Successful Influencer Marketing Agency and a Brand Co-founder
She led the marketing team that launched Eos. Was an early adopter of influencer marketing. And now, as a founder herself, Sherry Jhawar is disrupting another beauty category. With Nez, she aims to make deodorant not a chore, but a ritual.
How Dove Turns Brand Purpose into Action
Brands have become social activists in recent years, but driving change requires more than just voicing support or monetary donations — one must take action and inspire others to do the same. These steps will help move the mission into motion and create initiatives that have long-term, meaningful impact.
How to Successfully Change Career Lanes: PR Maven-Turned-Brand Founder Emily Parr
It’s never too late to do something different with your life, but if you wait for all the stars to align before making your move, the opportunity may pass you by. Start putting a plan into action now with the advice of this industry powerhouse who pivoted careers and came out on top.
How to Connect Your Brand with a Multicultural Audience: Marketer Allyssa Munro
Beauty brands have never had so many opportunities to reach consumers across cultures, but true connections don’t happen by accident. Here, marketing and PR expert Allyssa Munro explains how to connect — authentically — with multicultural audiences.
How to Get Your Small Brand Picked Up By a Major Retailer, with BeautyStat Cosmetics Founder Ron Robinson
You’ve just had a baby and…it’s a serum! Now, time to place this gem where lots of people can buy it, right? Not (quite) so fast. Listen in as a veteran cosmetic chemist turned entrepreneur shares the steps to prepping for, then scoring, then keeping a big deal with a big retailer.
How to Sell Any Idea to Any Audience, with Presentation Legend Nancy Berger
You’ve got your Google slides in order, appointments on the cal…and stress levels up to here. Presenting successfully is more than smoke and mirrors, but you don’t have to be tough to crack a tough crowd — just strategic.