Dove VP Firdaous El Honsali On Brand Purpose
In most states, there are no laws to protect against race-based hair discrimination. Sign the CROWN Act petition to make it illegal in schools and workplaces: Dove.com/CROWN.

How Dove Turns Brand Purpose into Action

Brands have become social activists in recent years, but driving change requires more than just voicing support or monetary donations — one must take action and inspire others to do the same. These steps will help move the mission into motion and create initiatives that have long-term, meaningful impact.

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