More than just a buzzword, “longevity” is a concept that beauty and wellness brands need to be on board with as the industry undergoes a transformative shift. Today at CEW, we highlight the findings of a new report by Beautystreams, Lifelong Care: The Changing Face of Beauty in the Age of Longevity. We’re at a crucial turning point, the report states, as populations grow older and consumers seek out brands that engage with and celebrate all ages and stages of life, redefining the traditional, youth-centric messaging and approach to product development and marketing. 

Also at CEW, Glow Recipe Co-Founders Sarah Lee and Christine Chang share the story behind their inclusive and fast-expanding global brand. “Our ah-ha moment came when we were catching up over wine and sheet masking one night at my apartment, excitedly showing off all the skin care innovations we’d brought back from trips to Korea,” Lee recalls of their early days, both working for L’Oréal. “We’d been trained to find and nurture the next big thing in beauty. We thought, what if we co-created our own company to bring the best of Korean beauty to the U.S. market?” The duo haven’t looked back. “Today, our focus is on growing the business not only in the U.S., but expanding Glow Recipe globally,” explains Lee. Speaking of inclusivity, Thirteen Lune is flying high in partnering with American Airlines to curate onboard amenities including skin care and beauty. “Our inclusive beauty offering is designed to inspire the discovery of beauty created by founders that resonate with people of all colors,” the brand stated.

In breaking news, Fekkai has launched its first ambassador program, with the appointment of The Fekkai Five. Celebrity stylists Jenny Cho, Marissa Marino, Lona Vigi, Graham Nation, and Marty Harper will represent the hair care brand at red carpet events, photo shoots and on catwalks, marking its 35th anniversary. Also in hair care, P&G has patented a dry shampoo with a lower VOC content, swapping out ethanol with a volatile silicone. In other P&G News, Neal Reed has been named Senior Vice President and Managing Director, P&G Australia and New Zealand.

In consumer trends, Piper Sandler has shared the results of its spring 2024 Taking Stock With Teens survey. Its findings include that cosmetics scoop the highest share of total beauty spend, while scent has seen the largest growth. e.l.f. remains the top-selling brand, and Sephora holds the number one store spot (37%) with Ulta coming a close second (31%).

Catch up on these and other stories at the links below.

Why Longevity Is The New Name Of The Game. Beautystreams has published its new report, Beautystreams on Lifelong Care: The Changing Face of Beauty in the Age of Longevity. (CEW)

The Story Behind Glow Recipe. Co-Founders Sarah Lee and Christine Chang reveal how their inclusive, global brand began and their plans for its feature. (CEW)

Meet The Fekkai Five. The iconic, 35 year old brand has launched its first ever professional ambassador program. (WWD)

P&G Patents Dry Shampoo. The new formula features volatile silicone in place of ethanol as the carrier product. (COSMETICS DESIGN)

P&G Names Neal Reed Senior Vice President and Managing Director, P&G Australia and New Zealand. He succeeds Kumar Venkatasubramanian, who is returning to India to head up the P&G India Business.

Thirteen Lune Flies High. The company is collaborating with American Airlines to launch its first-ever range of premium onboard amenities. (THIRTEEN LUNE)

How Teens Are Shopping Today. Piper Sandler has revealed the results of its 47th, spring 2024 Taking Stock With Teens survey. (BEAUTY MATTER)

UK Nail Chain Comes To The U.S. The British Nail chain Townhouse has big expansion plans on this side of the pond. (BEAUTY INDEPENDENT)