Color Wow, best known for its viral anti-frizz and root-concealing products, joins L’Oréal’s Professional Products Division amid a flurry of high-profile beauty acquisitions.
Color Wow, best known for its viral anti-frizz and root-concealing products, joins L’Oréal’s Professional Products Division amid a flurry of high-profile beauty acquisitions.
Prose is opening a new customization center in the Los Angeles area, marking its first expansion outside of New York. In addition to increasing its production abilities via their new state-of-the-art automated facility, the beauty personalization brand is poised to continue leading the “prompt shopping” trend with its futuristic AI platform, Singular. Not only does the Prose platform allow the brand to connect customers with their dream products, it continues to get smarter (and more accurate) with each transaction. “We’ve created an experience that is radically different from traditional e-commerce, which targets a one-click, fast-as-possible [sale],” said Prose CEO and Co-Founder Arnaud Plas.
Founders Amerah Underwood, Elle Medico, and Andrew Inconstanti are reimagining the salon experience with a stylist-led model.
Driven by both scientific research and personal insights, Virtue Labs is taking on everyday hair concerns with leading hair care innovation and fresh technology.
Rolling out now exclusively to all Target doors and target.com, Maesa is expecting to see substantial incremental growth from the launch of Kristin Ess+.
The Brooklyn-based hair care brand, which earned Ulta Beauty’s 2023 Conscious Beauty Brand of the Year, will transition from up to 25% recycled aluminum to a minimum of 50% post-consumer recycled plastic in 2025.
On the cusp of opening its first franchise location in Boca Raton, FL, which coincides with Breast Cancer Awareness month, the NYC-based beauty lounge is introducing services for wig wearers.
CEW caught up with Nutrafol’s Giorgos Tsetis to film a video about his hair journey and the key to Nutrafol’s continued success.
The funding will help accelerate retail expansion, further enhance RŌZ’s presence in the professional channel, build the team, and fuel product innovation.
Prior to founding Madison Reed in 2013, Amy Errett spent three decades working as a venture capitalist and serial entrepreneur. CEW spoke with Errett about how that business experience enabled her to ignore naysayers, reimagine a stale category, and create an industry-disrupting brand that’s still thriving 11 years later.
Powered by AI, Prose’s personalized hair care formulas have won over fans. Now, the company is releasing data from their clinical study that put Prose’s custom products up against ready-made prestige formulas—and the results suggest that bespoke is indeed better for your hair.
With nearly two decades of experience across three continents — including 15 years at L’Oréal and Laura Mercier — Papazian is an energetic beauty industry leader known for building and revitalizing global brands. So what is her strategy for Function of Beauty, where she took the helm in 2021? We got a glimpse into Papazian’s vision on the eve of the introduction of Function of Beauty’s SOS (Save Our Strands) Custom Repair, a customizable, repair-focused line of four products. At its heart is a patent-pending biotech-powered bonding technology with two naturally derived actives: a glucose derivative and an itaconic acid and arginine blend said to target damage on both the cuticle layer and in the inner core of the hair. Custom Repair will go live on the company’s website on April 29th.
