The clean body care brand has added two seasoned female executives to its leadership team as the brand aims to fuel expansion through high-profile partnerships and retail launches.
The clean body care brand has added two seasoned female executives to its leadership team as the brand aims to fuel expansion through high-profile partnerships and retail launches.
Goodman said she was attracted to Maëlys to be a part of the current body care boom and to help shape the future of the category.
After experiencing stress-induced burnout in 2010 while working in New York, former L’Oréal marketing executive Leslie Tessler moved to Argentina, a country where she knew no one, didn’t speak the language, and had no immediate work prospects. A decade later, Tessler – now fluent in Spanish – returned to the U.S. and launched her body care brand, hanni, which was quickly picked up by Sephora in more than 300 doors. Despite hanni’s rapid growth, Tessler remains focused on maintaining a healthy work-life balance. She speaks with CEW from her home in Atlanta about finding equilibrium in a high-stakes industry, the importance of face time with customers, and knowing when to switch off her phone.
Apart from a handful of brands that are elevating body care, the category is mostly comprised of fragranced washes and lotions. Soft Services looks to change that.
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In the four years since Susan Kim joined the company, Kopari Beauty has experienced unprecedented growth in the prestige market. Now, with their sights set on becoming a top 10 brand, the CEO discusses what’s fueling success, galvanizing the team, and how a side project became a runaway hit.
