Circana Blog: Unwrapping Fragrance Trends and What to Expect This Holiday Season
Prestige fragrance will remain the dominant force in the overall fragrance category, but the double-digit growth in mass retail sales signals that mass scents will play a more significant role throughout the remainder of the holiday season.
Beauty’s Top Headlines: November 18, 2025
Veronique Gabai Appointed Bath & Body Works’ Creative Product and Brand Adviser, Hermès Taps Anne-Sarah Panhard As New Head of Perfume and Beauty, Circana Brings Festive Cheer With Q3 Beauty Sales Report, Five Trends Reshaping The Future Of Beauty In The Middle East, Behind The Scenes AT CEW’s 2025 Beauty Awards Luncheon, WSL Strategic Retail Spotlights New Generation Of Flagships, L’Oréal Announces Minority Investment In Lan, Sephora Makes Sustainability Milestone
Circana Q3 Beauty Sales Show No Signs of a Grinch
Consumers are still treating themselves to beauty despite economic concerns. Mass and prestige channels posted solid dollar and unit gains, led by fragrance, which was up 17% in mass and 6% in prestige.
CEW’s State of the Industry Part 2 Virtual Program Reveals H1’s Biggest Beauty Wins — And What’s Coming Next
Expect high-impact, actionable takeaways across several hot-button topics, including the exclusive reveal on which brands in mass, masstige, and prestige beauty performed best in H1.
Beauty’s Top Headlines: August 19, 2025
La Beauté Louis Vuitton Launches, Miu Miu Drops First Scent Under L’Oréal License, Prestige Fragrance And Hair Care Get 6% Boost In H1, Coty Q4 Expected To Come In Line, Ulta Beauty And Target Split, True Beauty Ventures’ Cristina Nuñez Talks To Anchin’s Carolyn Naporlee-Cipolla, Why ‘Vibe Marketing’ Is A Thing, Experiment Enters Sephora, Gisou Taps Rosie Huntington-Whiteley As Global Ambassador
Circana: U.S. Prestige Beauty Up 2%, Mass Grows 4% in H1
Prestige fragrance and hair care both grew 6% in H1, driven by new launches and scalp care, respectively.
Circana: Mass Beauty Outperforms Prestige in Q1
Price increases contributed to the stronger performance in the mass market, as unit sales were down 1%.
Circana: U.S. Beauty Industry Sales Grow for the Fourth Consecutive Year
The fragrance category grew the fastest in 2024, becoming the second-largest prestige beauty category for the first time, behind makeup.
Beauty’s Top Headlines: January 9, 2025
Circana’s Larissa Jensen On A Positive Outlook For Beauty In 2025, Nordstrom To Open SkinSpirit Med Spa In New York Flagship, Tru Fragrance Acquires Lake & Skye, Auréa Group Buys Zenagen and ACT/IVas, FDA Proposes Standardised Asbestos Testing Method
Circana: Beauty Industry Outlook Positive; Generations to Impact Purchasing Behavior in 2025
Circana says the generational impact on overall market trends will drive positive momentum in the coming year, with data revealing specific differences in attitudes, purchase influences, and shopping preferences among the different cohorts. Understanding these nuances will be crucial for beauty brands and retailers alike, as actual behaviors often defy expected trends.
Beauty’s Top Headlines: December 5, 2024
4 Beauty Execs On 2024’s Key Trends And What’s Next In 2025, CEW UK’s 2024 Achiever Awards, Swarovski Inks Deal With Coty Inc., Orveda Opens First Paris Spa, Givaudan Creates Humanitarian Fund