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Closed eyes with dramatic purple and dark red eyeshadow

Circana Reveals Q1 Mass & Prestige $13.6B Beauty Sales Trends

Beauty sales are off to a strong start for 2023. Some notable trends in the quarter included makeup as the fastest growing category, hair products priced $30+ flew off shelves, and sales of “totable” prestige fragrances became a thing as consumers looked to control their mood via scent.

Closed eyes with dramatic purple and dark red eyeshadow

Circana Reveals Q1 Mass & Prestige $13.6B Beauty Sales Trends

Beauty sales are off to a strong start for 2023. Some notable trends in the quarter included makeup as the fastest growing category, hair products priced $30+ flew off shelves, and sales of “totable” prestige fragrances became a thing as consumers looked to control their mood via scent.

Woman brushing her long, gray hair in the mirror

CEW Cheat Sheet: April 20, 2023

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and beauty biotech innovations; and read through investigative reports on the state of the market or our new working norm.

Woman rinsing her hair and scalp in the ocean

CEW Cheat Sheet: April 11, 2023

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and beauty biotech innovations; and read through investigative reports on the state of the market or our new working norm.

Woman applying mascara using a compact mirror

CEW Cheat Sheet: March 27, 2023

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and beauty biotech innovations; and read through investigative reports on the state of the market or our new working norm.