On Thursday, March 6, 2025,  CEW hosted an intimate and candid conversation around the inclusivity efforts of beauty brands today.

At this event, SeeMe Index unveiled first-look insights from their 2025 rankings, followed by a panel discussion and audience Q&A with e.l.f. Beauty, MAC Cosmetics, Dove and other inclusivity leaders. The panelists focused on the inclusivity efforts of beauty brands and shared how they navigated their careers to become champions of inclusivity and what that has meant to their companies and individual career paths.

Click here to read the SeeMe Index 2025 Inclusivity Report.

Highlights from the panel:

  • Inclusive beauty brands grow 1.5x faster than their less inclusive competitors*
  • More inclusive advertising drives both short- and long-term sales **
  • You will gain exclusive, first-look insights from the 2025 rankings
  • The session will uncover the latest trends shaping the beauty landscape
  • Industry leaders will discuss how inclusive marketing is fueling business growth

*SeeMe Index and Circana research 2024
**UN Women Business Case for Inclusive Advertising

About the 2025 SeeMe Inclusivity Index for Beauty:

The SeeMe Inclusity Index is the ultimate assessment to measure and rank the inclusivity efforts of 100+  U.S. beauty brands, offering exclusive cutting-edge insights.

Harnessing the power of responsible AI, SeeMe Index evaluates brands across key touchpoints—ads (brand and creator), products, websites, and brand purpose—through 6+ critical identity dimensions: gender expression, skin tone, age, body size, visible disability, and sexual orientation. The result? A comprehensive 360° view of how brands show up in the world.

Speakers

Jeannine Shao Collins
Chief Client Officer
Kargo
Tessa Green Headshot
Tessa Green
Client & Investment Lead
Mindshare
Jason R. Klein
COO & Co-Founder
SeeMe Index
Laurie Lam Headshot
Laurie Lam
Chief Brand Officer
e.l.f. Beauty
Aïda Moudachirou-Rébois Headshot
Aïda Moudachirou-Rébois
SVP and Global General Manager
M∙A∙C Cosmetics
Alyce Panico Headshot
Alyce Panico
CEO
Luxe Collective Group
Asha Shivaji
CEO & Co-Founder
SeeMe Index

More to be announced.