Asha Shivaji

CEO & Co-Founder SeeMe Index

Asha Shivaji is an accomplished marketer, having collaborated with renowned global brands, such as Apple, Disney, Moet Hennessy, Estee Lauder, and Johnson & Johnson. Throughout her career, Asha has focused on revamping and modernizing marketing initiatives that captured the hearts and minds of consumers. Most recently, Asha led the marketing strategy for Google’s Advanced Brand Acceleration Team and co-led Google’s partnership with the UN’s Unstereotype Alliance, an organization whose meaningful efforts are aimed at eliminating harmful stereotypes from media and advertising.

In 2023, Asha and co-founder Jason R. Klein launched the SeeMe Index. The SeeMe Index is an innovative tool that measures, benchmarks, and celebrates brands’ inclusivity efforts. The Index uses responsible AI to score brands on their consumer-facing inclusivity efforts across three dimensions (brand assets, product offerings, and DEI commitments) and six identities (gender expression, age, skin tone, sexual orientation, body size, and visible disability). The highest-scoring brands receive “SeeMe Index Inclusive Certification” providing consumers with unbiased insight as to which brands are living up to their inclusivity expectations.

The SeeMe Index will be released annually alongside a report providing benchmarks and insights to raise the bar for the entire beauty industry. The SeeMe Index will also provide consulting support for brands looking to improve their inclusivity efforts and increase their score.