Come join us for a special event where we reveal the newest research and insights into the constantly changing landscape of Gen Z behavior. CEW has assembled six experts to share and discuss the latest trends among the Zoomer generation, uncovering what they want, when they want it, and who they’re getting it from.

Be in the room to network and learn with fellow beauty executives:

  1. How to Utilize UGC to Engage Gen Z
  2. What Motivates, Engages This Fluid Consumer?
  3. How Do They Shop: Online vs Offline?
  4. Best Practices on TikTok Shop
  5. Strategies to Build Authentic, Two-Way Conversations
  6. Selecting the Right Influencers to Tell a Story

Details

Thursday, May 2, 2024

Fashion Institute of Technology
300 7th Avenue
New York, NY 10001
(Corner of 7th Avenue and 27th Street)
Pomerantz Art and Design Center
Katie Murphy Theater

5:30 PM to 6:30 PM – Cocktails and Networking

6:30 PM to 7:30 PM – Program

Tickets

Members Only: $155

Join CEW to attend this event.
Ticket + 1-Year Membership Bundle Price: $350

CEW event cancellation/refund policy

Event Overview

Expert Solutions: Gen Z and UGC, Presented by Skeepers

Speaker:

  • Anna Araman, SVP North America, Skeepers

Culture Overview, Presented by sparks & honey

Speaker:

  • Joon Park, Director of Cultural Strategy, sparks & honey

Panel Discussion

Panelists:

  • Erin Cast, President, North America, Revolution Beauty
  • Shai Eisenman, CEO & Founder, Bubble Skincare
  • Teresa Lopez, General Manager, Pureology and Mizani
  • Ajay Salpekar, Head of Beauty, TikTok Shop US

Moderated by Andrea Nagel, SVP of News and Programming, CEW

Speakers

Anna Araman
Anna Araman
SVP North America
Skeepers
Erin Cast
Erin Cast
President, North America
Revolution Beauty
Shai Eisenman
Shai Eisenman
CEO & Founder
Bubble Skincare
Teresa Lopez
Teresa Lopez
General Manager
Pureology and Mizani
Joon Park
Joon Park
Director of Cultural Strategy
sparks & honey
Ajay Salpekar
Ajay Salpekar
Head of Beauty
TikTok Shop US

Moderator

Andrea Nagel
Andrea Nagel
SVP News & Programming
CEW

Sponsors

Skeepers
RevolutionBeauty
MOSS

Hosted by FIT School of Graduate Studies Cosmetics and Fragrance Marketing and Management

The Think Tank for the Beauty Industry

FIT School of Graduate Studies Cosmetics and Fragrance Marketing and Management