Alex Nisenzon

Alex Nisenzon

Chief Executive Officer

Alex Nisenzon is the CEO of, a New York-based company revolutionizing the DTC Brand Discovery & Analysis landscape. Passionate about leveraging complex data to drive strategic growth in large enterprises, Alex combines a deep technical understanding of data with commercial acumen. His career spans over a decade in the data realm and includes significant contributions at Similarweb where he supported scaling the company’s revenue from $30M to over $210M ARR through its IPO journey.

At, Alex leads a team dedicated to offering unparalleled insights into more than 4 million brands, enhancing decision-making for retailers, investors, and B2B SaaS businesses. Leveraging proprietary AI models, Charm is the first comprehensive brand analysis platform of its kind.

With a foundation in web development and a history of driving significant projects in the digital and ecommerce sectors, Alex’s career reflects a blend of innovation, leadership, and strategic vision. His work at Wiser Solutions and, among other roles, has established him as a leader adept at navigating the complexities of the digital landscape to deliver tangible business outcomes.

Alex holds a dual degree in Finance and Operations & Technology Management from Boston University’s Questrom School of Business where he was a recipient of the Dean’s Scholarship. Beyond his professional pursuits, he resides in Connecticut with his family, indulging in hobbies like crossword puzzles, films, and sports. Alex’s commitment to data-driven decision-making and strategic growth continues to set new benchmarks in the industry, making him a visionary leader at

You can follow Alex on LinkedIn @nisenzon and