Alice Chang is the visionary founder and Chief Executive Officer of Perfect Corp. (NYSE: PERF), a global leader at the intersection of beauty, technology, and retail innovation. As a pioneering female entrepreneur in the tech sector, Chang has broken traditional barriers, demonstrating how creativity, determination, and strategic thinking can reshape entire industries—especially those historically lacking women’s voices at the highest levels.
Before launching Perfect Corp. in 2015, Chang served as CEO of CyberLink Corp., where she led the multimedia software giant through an era of rapid innovation, developing a keen eye for user-centric product design and cutting-edge imaging technologies. It was here that she first recognized the untapped potential of augmented reality (AR) and artificial intelligence (AI) to reimagine the consumer experience—particularly in the global beauty market. Driven by a desire to empower consumers to discover and experiment with products virtually, Chang spun off Perfect Corp. to revolutionize the way millions engage with beauty brands online.
Under Chang’s leadership, Perfect Corp. has not only earned the trust of hundreds of leading beauty, fashion, and retail partners worldwide, but also inspired a new generation of young women entrepreneurs. By building a global platform from the ground up, she has shown that women can excel in fields once dominated by men, transforming bold ideas into dynamic companies that offer both profitability and a positive social footprint. Today, Perfect Corp.’s proprietary AR and AI solutions—ranging from interactive virtual try-ons to hyper-personalized product recommendations—are widely regarded as industry benchmarks.
Chang’s story resonates far beyond corporate boardrooms. As a hands-on leader and vocal advocate for women in technology and business, she encourages young women to embrace new challenges and champion their unique perspectives. Through her tireless commitment to mentorship, innovation, and inclusive leadership, Alice Chang stands as a powerful role model, demonstrating that women can and will redefine the future of commerce and innovation.