Beth Dobbins is a seasoned CPG and beauty industry leader with over 15 years of experience transforming brands and launching breakthrough products in skincare, haircare, and cosmetics across mass, prestige, and multicultural markets. Currently Director of Marketing & Digital Strategy for Dermablend Professional, Ambi, Acne Free, and Baxter of California, she has led growth for iconic names like L’Oreal, SoftSheen-Carson, ORS, and Redken. She has consulted as an innovation expert on the natural and high-performance haircare brand, Mielle Organics, and launched the Mango & Tulsi haircare collection initially at Ulta Beauty.
Known for her expertise in multicultural beauty, global product innovation, and digital marketing, Beth brings a unique perspective on how brands can stay relevant, inclusive, and future-forward in today’s evolving beauty landscape. Her strategic insight has sparked partnerships with leading organizations like the Los Angeles Rams and her men’s grooming brand, Baxter of California.
With a passion for innovation and a talent for brand revitalization, Beth’s lifelong love for the beauty industry brings in-depth consumer insights, creativity, and cross-cultural expertise.