Charlie Gu is a cross-cultural marketing strategist with over 15 years of professional expertise in advising brands on their China market strategy. As the Deputy Publisher at Jing Daily, the leading authority on luxury consumer culture in the China market, Charlie oversees the development and execution of partnership opportunities with key industry stakeholders. Additionally, he is the president of Jing Intelligence, a business unit within Jing Daily that provides comprehensive China market research, insights, and strategic advisory. Prior to joining Jing Daily, Charlie founded Kollective Influence, a cross-border marketing agency that advises beauty and fashion brands on their China market and Chinese consumer strategy. Charlie’s insights and perspectives on Chinese market development and cross-border influencer collaborations have been frequently quoted by news media outlets. His passion for cross-cultural communication and understanding enables him to develop effective and culturally relevant strategies that help brands succeed in the China market.