Dina Fierro

VP of Global Digital Strategy and Social Engagement NARS Cosmetics

Dina Fierro is a creative thinker and seasoned marketer with more than 15 years of experience. A graduate of FIT, she launched one of the first successful fashion and beauty blogs in 2006. Her early immersion in the influencer community led to a career in emerging media, where she’s guided the digital, social, influencer and experiential marketing strategies for a multitude of brands, both agency and brand-side.  As the Vice President, Global Digital Strategy and Social Engagement at NARS, she oversees key digital and social touchpoints globally, with a focus on innovation –  inclusive of gaming, the metaverse and the virtual economies.