Lindsey Peterson is the Head of Beauty at Ground AI, where she harnesses the power of AI to help DTC brands scale, optimize revenue, and stay ahead in an ever-evolving market. With over a decade of experience at industry leaders like Violet Grey, Saks Fifth Avenue, and Verishop, she has built a career at the intersection of beauty, wellness, and commerce. Lindsey is passionate about blending cutting-edge innovation with brand storytelling, ensuring that technology enhances—not replaces—the artistry and authenticity that make beauty brands truly stand out.