Nathan Newman is the co-founder of Winky Lux, which he launched in 2014. Before entering the beauty industry, he led a hardware and software company specializing in consumer packaged goods. This company, eDimensional, Inc., developed and managed multiple e-commerce stores and brands in the hardware and the software space. After 13 years, Nathan and his Co-founder successfully exited the business through a Venture Capital acquisition before founding Winky Lux. A serial entrepreneur at heart, Nathan is known for his inventive approach and emphasis on optimizing “everything that happens after the sale.” His strong operational mindset, combined with his tech expertise, enables his companies to thrive from the support behind the scenes.