Brooklyn based and self proclaimed Beauty Maven, Sam Mintz, has spent the last 10 years of his career at Google helping customers build their brands and drive performance leveraging the power of Google insights. As head of Strategy & Insights, Sam currently manages a team of insights leads focused on bringing the very best of Google to the consumer, government, and entertainment sector at Google – a portfolio of over 400 large customers. Sam is also responsible for third party research, where he works with partners like the world’s leading researchers to garner a deeper understanding of the industry. Whether it’s at work or in his free time, Sam is always on the hunt for the latest trends in beauty.