In the midst of the COVID-19 crisis, data firm Poshly has crafted a report, COVID-19’s Impact on the Beauty Business, focusing on the perspectives of beauty consumers and professionals on how they are managing both personal and work life. Key insights include:

  • Most beauty consumers and professionals are very concerned about the COVID-19 crisis. 99% of respondents say that they are taking actions to help curb the spread of COVID-19 especially more hand-washing/hygiene, social distancing, and sanitizing their physical spaces.
  • Haircuts and nail appointments are the first services to be foregone due to the crisis, followed by hair color and massage/wellness appointments.
  • It is not an ideal time for beauty brands to launch new products. The report includes 10 actionable recommendations for beauty brands based on direct consumer feedback.
  • Mass & drugstore brands are being purchased most right now. Brands winning in their responses to the crisis: Sephora, Ulta, LUSH, LVMH, Dollar General, Amazon, Bath & Body Works, Lipslut, Farmacy, & more.

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