Chanel Le Lift Pro Retexturizing AHA Peel

Chanel’s newest product launch, an extension of the brand’s Le Lift Pro range, is a brush-on peel treatment to correct, exfoliate, and resurface skin. Designed to be used as the first step in the Le Lift Pro ritual, this five-minute peel smooths and refines the look of skin with 5% alpha hydroxy acids and melipona enzymatic honey, which help remove dead skin cells and reveal a brighter complexion. “We have identified melipona enzymatic honey, which has been used for generations,” said Alix Toribo, Chanel Innovation and Production Manager of Raw Materials. To harvest the raw ingredient responsibly, Chanel works with an open-sky laboratory in Costa Rica to collect honey made by melipona bees, which is highly concentrated in amino acids and has unique properties that reinforce skin. Launched Feb. 1, the treatment sells for $220 (and includes the fan brush). It is available on and at Chanel boutiques and specialty stores.



Donna Karan Cashmere Fragrance Collection

Timed to the highly anticipated relaunch of the Donna Karan brand and its supermodel-studded campaign, Donna Karan New York is introducing its first-ever fragrance collection. The quartet of scents, each inspired by the designer’s original Donna Karan Cashmere Mist (hailing from 1994), includes Cashmere & Palo Santo, described as “an addicting amber woody fragrance” with notes of golden peach, labdanum absolute, palo santo, and vanilla bean; Cashmere & Tiare Flower, “a modern solar floral” with notes of ashoka flower, bergamot, tiare flower, and vetiver; Cashmere & Tunisian Neroli, a “bright citrus floral” with notes of bergamot, neroli, and cedar wood; and Cashmere & Wild Fig, a “fresh woody floral” with notes include black pepper, wild fig, bamboo and cedarwood. “I wanted to push the addictive warmth that makes Cashmere Mist so iconic while taking it in a slightly different direction by adding a unique woody element with palo santo as the star,” perfumer Jérôme Epinette said of Cashmere & Palo Santo. The sculptural bottle design was inspired by the flowing drape of a timeless Donna Karan dress, gilded with gold accents and topped by a weighted gold cap. This is the first fragrance launch since Inter Parfums acquired the brand’s exclusive license in 2022.  Prior to this collection, the most recent Donna Karan New York fragrance launch was in 2021. Launched Feb. 9, each scent sells for $150 and is available at, Nordstrom, Macy’s, and other retailers.

Estée Lauder Pure Color Explicit Slick Shine

Estée Lauder is targeting a younger demographic with the launch of Pure Color Explicit Slick Shine lipstick. The ultra-glossy formula, available in 12 bold shades with edgy names like “Wrong Number” and “Sabotage,” lasts up to eight hours without creasing, feathering, or bleeding. To support the launch, Estée Lauder collaborated with AR filter creator and artist Sophie Katirai to develop an interactive filter that combines virtual lipstick testing with shade storytelling. The filter, launching on TikTok and Instagram, will prompt users with a double dare by asking them to try a new lipstick shade and giving them a dare to complete. “Whether it’s ‘embracing the mystery’ or ‘putting it all on the line,’ this filter was made to dare and share,” the brand told CEW. Launched Feb. 1, the lipstick sells for $40 and is available at, Nordstrom, Macy’s, and Bloomingdale’s.


Kérastase Première Collection

In response to research showing that the calcium in water makes hair rigid, brittle, and more likely to damage, Kérastase developed a product range to decalcify and repair the hair. The Kérastase Premiere collection features six at-home products and an in-salon treatment to “repair from the inside out, restoring up to 99% of hair’s original strength,” the brand stated. Each formula contains citric acid to remove calcium buildup and glycine to reinforce weak hair bonds and reconnect broken keratin chains. The collection’s hero product, Première Concentré Décalcifiant Ultra-Réparateur ($58), is a pre-shampoo treatment formulated with 8% concentration of the citric acid and glycine complex to deliver 75% more shine and 93% less breakage. The collection also includes a sulfate-free repairing shampoo, lightweight conditioner, repairing mask, repair serum, shine-boosting oil, and salon treatment. Launched Feb. 12, items sell for between $42 to $68 and are available at,, and select Kérastase salons.


Kilian Paris Born to be Unforgettable Eau de Parfum

Kilian is putting a fresh olfactive twist on the experience of cracking open a cold can of Coke and quenching your thirst. “I wanted to create a new freshness, spicy, and masculine,” said Kilian Paris Founder Kilian Hennessy. Described as “an explosion of cola freshness that recreates the experience of a sparkling cola sip,” the composition opens with a kick of fresh lime, leading to a signature cola note that combines cinnamon, nutmeg and vanilla and a cedarwood base. “A scented creation featuring a cool and confident attitude impossible to forget. It takes a classic cola into exciting new sensations,” the brand said. Founder Kilian Hennessy collaborated with master perfumer Alberto Morillas on the creation of this fragrance. The two perfumers have worked together for over 15 years, launching Kilian scents such as Good Girl Gone Bad, Voulez-Vous Coucher Avec Moi and Can’t Stop Loving You. Launched Feb. 1, the new scent sells for $130 and is available at Sephora and

Kopari Beauty SPF Collection

Building upon the success of the brand’s Sun Shield Body Glow, Kopari is expanding its sunscreen product portfolio into a full collection, featuring four new products with different delivery systems and textures. The two heroes include Sunglaze Sheer Body Mist SPF 42 ($39), a rose-gold body mist infused with broad-spectrum sunscreen and hydration, and Sun Shield On-The-Glow Sheer Stick SPF 40 ($29), a portable shimmer sunscreen stick for face and body. “As the fastest-growing prestige SPF brand in the U.S., our new products were developed to transcend what today’s consumers expect from their SPF. Each formula was carefully crafted to provide its own unique yet elevated experience, leveraging effective ingredients found in nature,” said Kopari CEO Susan Kim, adding that the brand is partnering with Ulta Beauty to offer Platinum and Diamond members early access to the collection. Kopari also collaborated with Monday Swimwear as the official SPF of their 10-year anniversary influencer trip to St. Barths. Launched Feb. 5, the new SPF collection sells for between $18 and $42 and is available at Ulta Beauty, Nordstrom, and

Lancôme Idôle Tint Liquid Eye Blusher 

Idôle Tint Liquid Eye Blusher is the next generation in multi-purpose makeup. The versatile formula was created with the help of Lancôme Global Makeup Director Lisa Eldridge and can be used as a liquid eye shadow, eyeliner, blush, and highlighter. The flexible dual-sided applicator features a flat side to create shadow or blush looks and a thin side to line eyes with precision. The collection includes seven matte and shimmery shades that Eldridge says were inspired by the desert, where the sun reveals the earth’s mineral palette. “I loved working on this easy-to-use formula and these beautiful, mineralized, warm sunset colors. They’re universally flattering and will work to enhance everyone’s unique and natural beauty,” Eldridge said. To promote the launch, Eldridge will appear in a series of behind-the-scenes videos with social media personality Emma Chamberlain to showcase the product’s versatility and share makeup tricks. Launched Feb. 1, the eye blusher sells for $30 and is available at, Ulta Beauty, and Nordstrom 


Live Tinted Hueguard Skin Tint SPF 50

This makeup-skin care hybrid delivers buildable medium coverage while offering mineral sun protection and hydration with Indian gooseberry, hyaluronic acid and sea buckthorn oil. “What makes this product truly stand out is its seamless combination of two key features, the powerful protection of a water-resistant, and mineral SPF 50 blended with the luxurious feel of a skin care-powered lightweight gel cream,” said Danielle Rivers, Live Tinted Director of Brand and Retail Marketing. Hueguard Skin Tints contains non-nano zinc oxide that blends seamlessly into any skin tone without leaving a white cast. “Maintaining an open dialogue with our customers has always been central to our approach. Building on the success of our best-selling Hueguard 3-in-1 mineral SPF, it became clear that our community desired a tinted mineral SPF that was made with their skin tone in mind,” Rivers said. Live Tinted tapped celebrity makeup artist Daniel Martin as Lead Makeup Artist to create runway makeup looks during New York Fashion Week. Launching Feb. 20, this skin tint will sell for $42 and be available at and Ulta Beauty.

Make Up For Ever HD Skin Hydra Glow Foundation

Expanding the brand’s HD Skin franchise, Make Up For Ever is launching its first skin care-based foundation with a formula containing 86% skin care ingredients. “HD Skin Hydra Glow Foundation is the largest launch in our brand history. We are meeting our consumers and shoppers exactly where they are, firing on all strategic cylinders,” Sonika Malhotra, Make Up For Ever’s General Manager North America, told CEW. The product’s hydrating complex, a blend of hyaluronic acid, glycerin, jojoba seed oil, coconut fruit extract and avocado oil, was formulated to mimic a hydrating sheet mask. The lightweight, buildable formula, available in 32 shades, blurs imperfections while delivering a luminous finish. The brand is planning an extensive outreach program with influencers and creators. “We are also leveraging data and the right media partnerships for a holistic paid media plan. Since we are proud of the product’s performance, sampling is obviously an important lever for us,” Malhotra added, noting that Sephora is supporting the launch with dedicated pop-ups across Canada. Launched Feb. 8, the foundation sells for $47 and is available at Sephora and

Milk Makeup Cooling Water Jelly Tint

This already-viral cheek and lip stain, a bouncy jelly-like stick, is living up to its hype (the product has a 45,000 person waitlist). The cooling formula, infused with vegan collagen, hydrating seawater and soothing aloe, gives cheeks and lips a sheer, buildable tint. “We knew how much potential there was around our Cooling Water Sticks, so we wanted to play into that and create something more innovative that’s never been seen before,” the brand shared. “We wanted a stain that had longwear capabilities but was also fun to apply. It’s just a different user experience. Cooling Water has a really fun sensorial aspect to it that we wanted to expand into different categories beyond skincare,” the brand added. Available in four shades, Milk Makeup Cooling Water Jelly Tint contains 1,000 swipes per stick and can be applied with a brush, sponge or applied directly to skin. Launched Feb. 6, the new jelly tint retails for $24 and is available at and Milk Makeup Cooling Water Jelly Tint launches in Sephora today, Feb. 15.


Neutrogena Hydro Boost Water Gel Refillable Jar & Refill Pod

Neutrogena is bringing its first refillable product to market with the introduction of two new SKUs, a starter kit (including Neutrogena Hydro Boost Water Gel Refillable jar and one refill pod) and individual refill pods. The lightweight, liquid-gel formula contains hyaluronic acid for long-lasting hydration and a blend of amino acids and electrolytes that help attract water and restore the skin’s moisture balance. “It’s a great innovation for our Hydro Boost fans who find themselves needing to restock on Hydro Boost Water Gel regularly, but we are also looking to reach new, younger consumers that are sustainability-minded,” said Marguerite Longo, Vice President of Marketing at Neutrogena. Launched Feb. 1, the Starter Kit sells for $29.99; the Refill Pod sells for $25.29. Both will be available exclusively at Ulta Beauty.


Odele Scalp and Body Scrub

The wildly popular mass brand is launching a gentle exfoliating cleanser to buff, cleanse and moisturize skin without irritation. “We set out to craft a formulation that can treat you from top to toe — scalp, pesky dry skin patches on elbows, soles of feet and more,” Odele Co-founder Lindsay Holden told CEW, noting that the sugar-based product contains glycerin, caffeine, quinoa protein, amaranth, and rice tein to nourish, protect and strengthen hair while removing dead skin, product buildup, dirt and oil. To promote the launch, Odele is planning a full 360-degree approach that covers communications efforts for earned media, content on our blog, social channels, and emails. The brand is also partnering with Gloss Angeles podcast to leverage its Gloss Angeles Confidential program, where listeners test new launches before they drop, providing brands with user feedback and reviews. Odele Scalp and Body Scrub is gender neutral and naturally scented with orange peel and grapefruit. It meets Target Clean and Ulta Beauty Conscious Beauty standards and is Leaping Bunny certified. Launching Feb. 24, this scrub will sell for $16.99 and be available at Target, Ulta Beauty, and


Old Spice Total Body Deodorant Collection

The latest brand to enter the full-body deodorant space, Old Spice is launching a variety of deodorant sprays, creams, and sticks to bring men “24/7 freshness from pits to toes, and down below.” Old Spice is setting out to target a younger demographic and normalize conversations about body odor. “The concept of whole-body deodorants is still relatively new, but our consumer research revealed that more than 50% of guys worry about body odor outside their armpits. Our scientists formulated this collection with a blend of minerals and skin-friendly ingredients that fight odor-causing bacteria at the source,” Kate DiCarlo, Old Spice Personal Care Senior Director of Communications, told CEW. “Body odor and personal care products have not historically been frequent topics of conversation, until recently. This is one of those topics that when people open up, it creates even more conversation and commonality,” DiCarlo added. The brand’s marketing strategy hedges on humor. Comedians Deon Cole and Gabby Dennis are starring in a “Men Have Skin, Too” campaign, with Super Bowl activations, partnerships and content featuring athletes. The campaign launched on February 1 and will run on TV, online streamed video and social and on OTT services. Launched Feb. 1, the new Old Spice collection sells for $12.99 and is available at CVS, Target, and mass market retailers.

OPI Your Way Spring 2024 Collection

OPI’s first fully customizable collection features mix-and-match lacquers that can be layered and cocktailed to create unique looks. Inspired by consumers who customize their own OPI shades, the brand describes its 12 new polishes as “insanely pigmented crèmes and layer-able sheers with endless mix and match combinations.” To promote the launch, OPI is partnering with celebrity nail artists to create looks that showcase the collection’s versatility and layer-able shades throughout award-show season and New York Fashion Week. “The collection’s vibrant crème hues act as a foundation for your nails. Then dazzling, sheer shimmer, pearl, and glitter glazes add a dreamy, mesmerizing touch to the final look,” said Jill Bartoshevich, OPI Global Director of Color Equity. Launched Feb. 1, OPI’s new layer-able line retails from $11.49 to $13.99 and is available at, Ulta Beauty, and at professional salons.

Pantene Miracle Rescue with Melting Pro-V Pearls Collection

Pantene’s new Miracle Rescue collection features two conditioning treatments, Deep Repair Conditioner and Intensive Bond Repair Mask, that repair bonds, transform damaged hair, and restore shine. Made with Pantene’s exclusive Melting Pro-V Pearls technology, the treatments “visibly repair up to six months of hair damage in just one use, leaving hair noticeably stronger and healthier,” according to Lorena Ferreyros, Senior Brand Director North America at Pantene, who explained that the formula’s concentrated pearls melt and release replenishing nutrients that penetrate deep into hair strands to strengthen and build new bonds. “We’re proud to bring Pantene’s luxury treatment experience to everyone at an affordable price. Our commitment to research and science has enabled us to create cutting-edge hair repair technology that is accessible to all,” Ferreyros added. To support the launch, Pantene partnered with singer-songwriters Kelsea Ballerini and Dara Reneé to share their experiences using the products. Both women will be featured in Pantene TV spots, social channels and media. The brand is also tapping its Healthy Hair ambassadors and influencer partners for a 12-week challenge to test the new products and share their results on social media. Launched Feb. 1, the conditioner collection sells for between $14.99 and $16.99 and is available at Pantene, Amazon, and mass market retailers.


U Beauty The Super Intensive Face Oil

Founder Tina Chen Craig’s highly anticipated follow-up to her best-selling Super Hydrator is generating serious hype in scientific and consumer spheres alike. The new Super Intensive Face Oil packs powerful hydration into a gel-like formulas that absorbs quickly without heaviness or greasiness. The key innovation, U Beauty’s double-patented Siren Capsule Technology, was described in a white paper study published by The Journal of Cosmetic Dermatology as a “results-oriented breakthrough in the effective delivery of active ingredients to the skin.” Siren Capsule Technology works by transporting encapsulated ingredients to areas visibly stressed by free radical accumulation and enabling the selective release of free antioxidants. “The result is healthier, firmer-looking skin with an otherworldly glow and visible bounce,” Chen Craig said. Leading up to the launch, U Beauty teased imagery and details “to get a real-time read on customer questions and incorporate them into launch materials for a stronger education suite at launch,” U Beauty Chief Brand Officer Kate Klobe Wasserstein told CEW. “We also initiated a seeding program to gift samples to content creators, affiliate marketing partners, and VIP customers.” Launched Feb. 8, the new face oil sells for $188 and is available at, Violet Grey, Blue Mercury, and other luxury retailers.

Versed Press Restart Advanced Retinol Body Butter

Expanding its successful retinol franchise, Versed is launching the first retinol body butter available at mass, becoming the only brand to offer retinol for eyes, face and body in the channel. This clinically-tested formula features encapsulated retinol to help firm, smooth, and replenish moisture, along with tripeptide to help promote skin renewal and repair, and emollient cocoa and tucuma butter. “To date, we have sold over one million units and counting from our Press Restart retinol line, which originated in 2019 and has earned seven beauty awards,” said Lindsey Kracum, Versed Vice President of Brand. “Our product development team took everything that’s loved about our Press Restart Body Lotion and crafted a richer version that boasts a higher percentage of retinol than the body lotion. This more potent formula allows people to seamlessly graduate to a more advanced product so they can continue to see results,” says Kracum. The brand is planning an organic, community-driven launch, leaning on consumers and creators to build brand awareness and excitement. They are hosting a pop-up in New York City in March, seeding products to creators, and sponsoring paid content across Instagram, TikTok and YouTube. Launching Feb. 26, the body butter will sell for $19.99 and be available at Target and


Virtue Damage Reverse Serum

The biggest innovation since Virtue’s inception in 2017, this cream-to-serum treatment joins Virtue’s best-selling Recovery Line. Virtue Damage Reverse Serum is powered by Alpha Keratin 60ku, a patented protein that’s clinically proven to weave together broken keratin strands, making hair healthier, shinier, and more resilient. “With continued use, this formula prevents damage from accumulating, proving that it is superior to temporary quick fixes,” Virtue Labs CEO Jose Luis Palacios said of the formula, which also contains peptides, UV filters and tremella mushroom polysaccharide, a plant alternative to hyaluronic acid. Virtue’s marketing strategy includes digital campaigns with brand partner Jennifer Garner and Virtue Creative Director Adir Abergel. The brand will promote programming with retailers and stylists and amplify content through the brand’s distribution channels, DTC site, and database. “In this crowded category, it’s important that we provide education around daily damage, why healthy hair matters and how Virtue can help,” Palacios added. Launched on Feb. 5, the serum sells for $60 and is available at and Sephora