Packaging waste has long been a negative byproduct of consumerism. In Beauty and Personal Care, where product use is largely regimen and routine-based, educated and environmentally conscious consumers are demanding more sustainable solutions as a part of a larger demonstration of corporate social responsibility. Some recent studies have criticized the efficacy of recycling. That skepticism, combined with increased desire for personalized experiences, may be contributing to interest in refillable formats.

In this special report, Social Standards investigates consumer conversations around sustainable packaging in Beauty and Personal Care to better understand how consumers are perceiving refillable packaging claims and whether this relatively nuanced interpretation of sustainability may have longer term viability to rival recycling-based claims.