Searches for personal fragrance (ie, any fragrance for the body) have been growing over the past three years, despite consumers spending half of that time in isolation.

Now, even as they begin to attend IRL events again, consumers’ desires for memorable scents continue to grow. They’ve trained their noses and are ready to step out with a new fragrance (especially dupes of specific pricier classics).

Deep dive into the popular trends driving interest in this category with Spate’s Fragrance Trends Report to join in the conversation.