When Annemarie Lindner, the German founder of Annemarie Borlind skin care, uttered the words “If I can’t eat it, I won’t put it on my skin,” she was ahead of her time. Sixty five years on, the family-run, OG clean range is going from strength to strength, and blazing a sustainability trail due to the vision of Alicia Lindner, Managing Director and Co-Owner of the company — as well as Lindner’s granddaughter. “Our processes have been towards sustainability for over 60 years, before it was a trend and was on everyone’s agenda,” said Lindner in an interview with CEW. Lindner has relocated to Los Angeles, to focus on driving the brand’s penetration in the U.S. market, where it is currently available at Neiman Marcus, Amazon, and selected independent stores. “I think [clean beauty] going to be a big disruptor,” she said.

In breaking cosmetics news, Serena Williams’ new makeup range, Wyn, drops today, at Ulta Beauty. The inclusive, vegan, and cruelty-free line-up of 10 products is launching with the support of a social media campaign, featuring Williams demo-ing her locker-room makeup routine, in-store voiceovers and more. “Longevity was the most important thing for me,” said Williams of the formulas, which are designed to withstand activity. Another celebrity launch, Rita Ora and Australian beauty entrepreneur Anna Lahey have unveiled Typebea, a new “high-performance hair care for all hair types,” launching April 18. The collection includes a shampoo and conditioner, serum and glossing treatment. 

Billing itself as “the first all-mis,t K-Beauty skin care brand,” Mixik Skin has launched via Thirteen Lune. Founded by Sunny Oh, Christine Moon, and Lena Park, the fully self-funded range includes a spritz-on Jelly Toner, Botanical Serum, and Hydra Cream, and is produced and manufactured in South Korea. “We are proud of and believe in the beauty research and development that is happening in South Korea,” said Moon.

In investment news, L’Occitane has sold its stake in Grown Alchemist to outgoing group CEO, André Hoffmann, who will have a majority stake in the brand. Grown Alchemist CEO Anna Teal will take minority ownership.

Read more about these and other stories at the links below. 

The Story Behind Germany’s Biggest Family Run Clean Skin Care Brand. CEW talks to Alicia Lindner, Managing Director and Co-Owner, Annemarie Borlind. (CEW)

Serena Williams’ Launches Makeup Range. Wyn, Williams’ new cosmetics collection, drops at 680 Ulta Beauty stores today. (WWD)

Rita Ora Turns Hair Care Entrepreneur. Ora co-founded Typebe, a new hair care range, with Australian beauty entrepreneur Anna Lahey. The line will launch later this month. (GET THE GLOSS)

New K-Beauty Brand Launches Skin Mists. Mixik Skin has dropped its all-mist, cruelty-free  vegan skin care range at Thirteen Lune. (BEAUTY INDEPENDENT)

L’Occitane Sells Grown Alchemist Stake to Outgoing CEO.  André Hoffmann will have a majority stake, and Grown Alchemist CEO Anna Teal takes a minority ownership. (BUSINESS OF FASHION)

Eadem Gets Funding From Fable Investments. Natura & Co.’s venture capital fund is reported to have acquired a stake in Eadem, the company which entered Sephora U.S. and “focuses on empowering bare-skin confidence for individuals with melanin-rich skin,” according to a Fable Investments post on LinkedIn. (SUMMA MONEY)

Perricone MD’s No Makeup Collection Gets A Makeover. A new brand campaign featuring an inclusive and diverse group of eight influencers will feature the color-matching, No Makeup Foundation Serum, using un-retouched images. (HAPPI)