Consumer Behavior
Trendalytics: 2018 Preventative Beauty Trends Report

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Woman sitting on a desk wearing a bright yellow blouse and pants. pinboard with lots of photos behind her.
Woman outside, surrounded by trees, holding a bottle of perfume in one hand and smelling her wrist.
Woman in black blazer and striped black and white t shirt wearing red lipstick, seated holding a tray of oversized lipsticks in different shades.