In breaking news, Victoria Beckham has decided that what devotees of her eponymous beauty range really, really, want is a luxe cleanser. Two, in fact. Venturing into a new category for the brand, Beckham created the new gel and oil-based formulas with Australian celebrity aesthetician and facialist, Melanie Grant.
At CEW today, veteran makeup artist and beauty entrepreneur Laura Geller unpacks her namesake brand’s ongoing success and its appeal to a new generation of TikTok fans. Geller launched her makeup range in 1997, sold it to AS Beauty in 2019 but remains very much hands-on in product development, and as its face. “I do Instagram and Facebook Lives, as well as TikTok videos, social media posts, and photo shoots every quarter,” she said. “The truth is, my name is on this brand, so I treat it as though I still own it.”
Also at CEW, we report on the launch of the Mane range of heat styling tools at Sephora. The sustainability-supporting tools, created by celebrity hairstylist Jen Atkin, will be the only ones to be sold in Sephora’s 670 freestanding locations, as well as online. With prices starting at $100 per tool, Mane hits the “sweet spot in targeting the beauty obsessed Gen Z and Gen Alpha shopper,” notes reporter Chelsea Avila.
With the new Formula 1 season about to get underway, the F1 Academy has announced its first ever beauty brand partnership is with Charlotte Tilbury. The company will be an Official Partner of F1 Academy in 2024. “We are standing proudly behind the incredible young women making waves in the fast-paced world of Formula 1,” said Tilbury. “My brand was created for everyone, everywhere, and as a female-founder I’m thrilled that we’re the first to support these powerhouse drivers through our partnership.”
Speaking of firsts and empowerment, CEW presents Maesa ’s three winning graduates of its inaugural incubator program. “Maesa embraces the principle that investing in our communities yields shared rewards – and a little bit of magic,” said Piyush Jain, CEO of Maesa. “By breaking down barriers and offering our proven expertise, the #MaesaMagicIncubator aims to create a more inclusive and diverse beauty industry, thriving on innovation and creativity.”
Read more on these and other stories at the links below.
Victoria Beckham Hopes To Make A Clean Sweep. Beckham has teamed up with celebrity facialist and aesthetician Melanie Grant to formulate her first cleansers for the Victoria Beckham Beauty. (WWD)
5 Minutes with Laura Geller. The veteran makeup artist and brand founder shares the secrets of the company’s enduring success. (CEW)
Meet Maesa’s 2024 Inaugural Incubator Graduating Class. CEW presents the three winners graduating from the program, which was launched in July 2023. (CEW)
F1 Announces First Ever Beauty Partnership With Charlotte Tilbury. The company will be an Official Partner of F1 Academy in 2024. (F1)
Mane Styling Tools Launch At Sephora. Celebrity hairstylist Jen Atkin launches a capsule range of tools at 670 freestanding Sephora locations. (CEW)
Josie Maran Relaunches At Sephora. The clean beauty queen has reimagined her range of most popular argan oil-based products. (ESSENCE)
Nails Inc. Serves Up McDonald’s Themed Range. The nail care brand has collaborated with McDonald’s, with limited edition products ranging from Big Mac nail stickers to an I’m Lovin’ It Gold Heart Nail Topper gloss. (NAILS INC)
Chanel To Open Beauty Pop-Up In Edinburgh. It will be hosted this March in the Scottish captial’s Charlotte Square, and showcase the new matte lipstick range, which stars Margot Robbie as its face. (HARPER’S BAZAAR)
Coty Inks New Beauty And Fragrance License With Etro. The company will produce and distribute the luxury Italian fashion house’s scents and home fragrance range beyond 2040. (FASHION UNITED)
The Best Of BAFTAs Beauty 2024. The most buzzed-about beauty looks from the red carpet. (VOGUE UK)
A LFW Cheat Sheet. A guide to the key looks and trends from the runways of London Fashion Week. (THE DAILY TELEGRAPH)
