With businesses reopening their doors, mask guidelines loosening, and travel once more a reality, influencers and consumers alike are welcoming new opportunities to leave the house and soak up the summer sun. While the structure of post-pandemic life is still a work in progress, the end of strict stay-at-home orders and the return of social events means that this spring’s content landscape looks very different than last spring’s. As influencers trade in their sweats for sundresses and dust off their vanities, fashion and beauty brands are presented with a new world of possibility. In this month’s Tribe  Dynamics Top 10 feature story, the firm covers a few of the trends emerging on social media as the new normal begins to feel more like the old normal. The report also includes May’s top 10 cosmetics, skin care, hair care, luxury fashion, and apparel brands in the U.S. by Earned Media Value.

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