Why Beauty Brands Are Racing to Sign Top Motorsport Partnerships
Beauty brands are racing to the forefront of Formula 1, with names like Elemis, Wella, and Charlotte Tilbury bringing their high-performance treatments and female empowerment to the track.
Beauty brands are racing to the forefront of Formula 1, with names like Elemis, Wella, and Charlotte Tilbury bringing their high-performance treatments and female empowerment to the track.
The past is in the rearview mirror as Estée Lauder leverages its Beauty Reimagined initiative, described as the most significant transformation in the company’s history.
The 2025 ACE Awards promise an unforgettable evening celebrating the enduring legacy and future-forward vision of the accessory world’s biggest talents.
Cosmetic Solutions Innovation Labs’ new Market Ready Skincare Portfolio helps beauty brands speed up product development, cutting timelines from 12 months to as few as three, so they can launch high-quality formulas faster and more efficiently.
Shoptalk Spring 2025 brought together more than 10,000 retail and tech leaders, including a strong beauty presence, where industry executives shared insights, trends, and cross-category inspiration shaping the future of commerce.
While the Miami weather was cool, show exhibitors revealed three hot overarching trends on the trade show floor: LED technology has reached critical mass, the fragrance boom continues, and K-beauty is having a second (yet pared down) go at the U.S. market.
With unmatched networking, AI-powered matchmaking, exclusive access to retailers and influencers, and insightful seminars, Cosmoprof North America Miami is set to be bigger and better than ever before.
Circana says the generational impact on overall market trends will drive positive momentum in the coming year, with data revealing specific differences in attitudes, purchase influences, and shopping preferences among the different cohorts. Understanding these nuances will be crucial for beauty brands and retailers alike, as actual behaviors often defy expected trends.