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Eye Product Mass

Eye Product Mass
Voluminous Lash Paradise

Features a soft, wavy, bristle brush which holds the maximum amount of formula and 200+ bristles to catch every lash for a dramatic, volumizing effect.

Eye Product Mass
Peacock Flare Mascara

Peacock Flare Mascara is perfect for those who have a flare for the dramatic and love a bold, thick, full fan of lashes.

Eye Product Mass
Love You So Mochi Eyeshadow Palette in Electric Pastels

A mesmerizing palette featuring 10 shades of bouncy, silky-to-the-touch eyeshadows in both matte and shimmer finishes.

Eye Product Mass
Colorstay Exactify Liquid Liner

Everyone can apply liquid eyeliner like a pro! Get precise, exact lines that wear up to 24 hours with our first-to-mass innovation.

Eye Product Mass
The City Mini Palette in Rooftop Bronzes

A warm-toned eyeshadow harmony inspired by New York City. The portable palette hosts bronze, warm rose and copper shades with stunning color payoff.

Eye Product Mass
Killer Curves Mascara

Lash-lifting polymers and volumizing collagen provide the perfect combination of curl and volume. Unique hourglass brush coats and accentuates every lash.

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Upcoming Events

Wednesday
JULY
30
,
2025
Trend Talk Future of Retail 2025
The Future of Retail

Join CEW for an upcoming virtual Trend Talk exploring the Future of Retail in beauty. This panel will feature expert insights on evolving consumer behavior, emerging technologies, and the strategies...

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Thursday
SEPTEMBER
18
,
2025
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2025 Beauty Expo

Be there when CEW reveals the 2025 Beauty Awards finalists across 30+ categories. This live event is  an immersive, innovative, and informative experience attended by 1000+ beauty insiders. Click here...

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WEBINARS

Need a break from your day? Love to learn but short on time? Check out our 80+ hours of educational beauty webinars, plus short beauty video interviews with thought leaders in the biz.

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Top 5 Stories

1
How Kenvue is Reinventing Beauty for the TikTok Generation

2
Circana: Mass Beauty Outperforms Prestige in Q1

3
CEW Product Watch May 2025

4
Sephora’s Bold, Out-of-the-Box Alliances Redefines Beauty Collaborations

5
From Finance to Founder to Indie Facilitator: Nancy Twine Launches Beauty Playbook for Entrepreneurs

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