Marc Rey has been appointed Chief Executive Officer of clean beauty pioneer Beautycounter, effective February 1. Gregg Renfrew, the company’s Founder, CEO and Chief Brand Officer, will become Beautycounter’s Executive Chair working on community engagement and empowerment, brand innovation and awareness, and social mission and advocacy.

In partnership with Gregg, Marc will look to accelerate the company’s strategic initiatives by increasing brand awareness and bolstering its omnichannel business model.

“As the founder of Beautycounter, my focus is on the future of our company to ensure we continue to lead our industry toward a better place. Marc is aligned with my ambitious vision for Beautycounter and our continued role in defining the industry’s evolution,” said Gregg. “His track record of scaling and optimizing businesses, proven ability to develop talented teams, and commitment to changing beauty for the better make him a natural fit as we continue to pursue long-term growth and expansion.”

​​Marc served as CEO and Global Chief Growth Officer of Shiseido Americas from 2015 to 2020. Prior to Shiseido, Marc was Senior Vice President of Coty North America, and President of IDC at L’Oréal USA.

“I am thrilled to join Gregg and her team at Beautycounter, the undeniable pioneer of clean beauty. Under Gregg’s leadership, the company has led widespread industry transformation and a movement that continues to gain momentum,” said Marc.

In April 2021, Global investment firm The Carlyle Group acquired a majority stake in Beautycounter, valuing the clean beauty’s parent company, Counter Brands LLC, at $1 billion. Founded in 2011, Beautycounter has led the beauty industry in ingredient innovation and transparency, namely with its The Never List, a compilation of more than 1,800 questionable or potentially harmful ingredients that are never used in its product formulations.