Procter & Gamble Beauty threw a cocktail party to toast the “new P&G” Wednesday evening at STK Downtown, bringing to mind the days when corporate manufacturers rolled out the red carpet so that the beauty press and key executives could meet, greet and mingle.

Timing of the mixer coincided with P&G’s split-off transaction of its global fine fragrances, salon professional, cosmetics and retail hair color businesses to Coty Inc., which occurred earlier in the week. Among the P&G executives at the event was Jodi Allen, VP & General Manager North America Hair Care, who addressed the crowd on the new company’s innovation, transformation and focus on its remaining beauty brands.

A press preview of product innovations followed on Thursday, all of which is under wraps until January, but Jodi hinted that Head & Shoulders would be “entering the beauty business in a big way,” that Pantene would be using science that allows for more nutrients to enter the hair and that Herbal Essences would be returning to a natural positioning.