We have a mixed bag of news from around the beauty-sphere today, including new launches, brand closures, failed expansions and more. Coily and curly-hair consumers will be glad to hear that RevAir has launched two new haircare lines aimed at boosting hydration and density. In the skincare realm, we’re delving into why expert-formulated products are proving more popular than ever. Elsewhere, the Business of Fashion details where Glossier took a left turn in its quest for tech-world domination. You can read these stories and more in the links below.
Results-driven skincare is all the rage. Despite fears of economic downturn, consumers are showing a willingness to spend on skincare, with science-backed brands and high-efficacy formulations topping the bill. (CEW)
RevAir is expanding its offering to include hair-care products. The hair-tool company famed for its reverse hairdryer beloved by curly and coily-haired consumers has launched two product lines, each dedicated to boosting hydration and density. The products are currently only available for purchase on the brand’s website with no word yet on whether they’ll be sold through its retail partners Amazon and BestBuy. (WWD)
Ever wondered how to convert TikTok views into sales? The Business of Fashion examines just how beauty start-ups like Tree Hut and Millie Bobby Brown’s Florence by Mills are turning video views into explosive sales with relatable content. (Business Of Fashion)
Glossier’s tech aspirations are under the microscope. Marisa Meltzer — author of Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier — joins The Business of Fashion for a deep dive into the brand’s failed repositioning as a tech company. (Business Of Fashion)
Laura Mercier just made its first backstage NYFW appearance after 27 years in the game. The heritage brand is making a bid to align itself with elevated makeup artistry and the first step along the way was taking pride of place backstage at the Altuzarra show on Monday, September 11th. (Glossy Co.)
Clean beauty retailer Inside Outer Beauty Market is no more. Despite stocking indie favorites such as the Beauty Chef and The Honey Pot Company, the award-winning platform experienced hardship raising capital and saw a decline in sales, leading to both its e-commerce site and Allentown, Pennsylvania storefront shutting after only five years. (Beauty Independent)
Richemont has formed a dedicated beauty division called Laboratoire de Haute Parfumerie et Beauté. The Swiss luxury conglomerate — home to Van Cleef & Arpels, Cartier and more — will look to scale up its fragrance business with the help of Boet Brinkgreve who serves as CEO for this venture. (Beauty Matter)