
How at 40 MAC Cosmetics Still Drives Prestige Makeup
As the original industry distruptor turns 40, André Branch, Senior Vice President and General Manager of MAC North America, looks back at the brand’s enduring legacy — and toward its bright future

As the original industry distruptor turns 40, André Branch, Senior Vice President and General Manager of MAC North America, looks back at the brand's enduring legacy — and toward its bright future

As the original industry distruptor turns 40, André Branch, Senior Vice President and General Manager of MAC North America, looks back at the brand’s enduring legacy — and toward its bright future

Calling itself “the beauty destination of the future,” the UK luxury department store’s newly renovated beauty hall at the London flagship aims to revolutionize in-store shopping. Offering over 200 beauty services and plenty of experiential activations and personalization (there’s even a bespoke lighting system for optimal cosmetics shade matching), the retailer is elevating the customer experience to new heights.

The popular subscription box brand is leveraging its personal connections with founders and creators to create long-form video interviews in a new series called Hitting Pan.

U.S. prestige beauty industry sales revenue grew by 9% in the first quarter, compared to the same period in 2023, according to Circana. In comparison, mass market beauty sales experienced a year over year increase of 2%.

Shiseido is making its mark on the venture capital arena with a unique point of view.

This month’s standout launches run the gamut from relentlessly elegant skin care formulas and buzzy makeup to a cadre of products that put sweat and pimples front and center. Here, the beauty industry’s most noteworthy newcomers for March.

The beauty brand’s Every Body Library pop-up is raising awareness for reproductive rights during the all-important International Women’s Month. And uniting the beauty industry in the process.

In mid-February CEW partnered with cultural intelligence consultancy sparks & honey to deliver insights on the rising epicenters of beauty influence, particularly in markets such as India, Nigeria, Ethiopia, and South Africa. Here, a topline of what was discussed.

Bespoke client services and a tightly curated selection of high-performance, best-in-class products define Knockout Beauty’s specialized approach to beauty retail. Fresh off their Aspen store opening—the company’s fifth location—and on the heels of unveiling a Dallas store this spring, founder Cayli Cavaco Reck credits their strong customer loyalty to prioritizing education and one-on-one guidance. Here, she reveals the top-selling products flying off their shelves and website.

If you haven’t heard of Debut, you’re about to. The incubator recently entered the skin care market with a bioengineered hero ingredient formulated to target inflammaging, the age-related increase of pro-inflammatory markers in the blood and tissues.

The webinar “Regulation Makeover: MocRA’s Updates and Compliance Deadlines” demystifies for brands all of the regulation changes that went into effect Dec. 29, 2023, and what’s planned for 2024.

Balletcore Beauty At Chanel; Tarte On Tour; Grande Cosmetics Settles Lawsuit; Schwarzkopf Taps Sofia Vergara;