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Kim Petras for Mac Viva Glam Campaign
MAC brand ambassadror Kim Petras

How at 40 MAC Cosmetics Still Drives Prestige Makeup

As the original industry distruptor turns 40, André Branch, Senior Vice President and General Manager of MAC North America, looks back at the brand's enduring legacy — and toward its bright future

Kim Petras for Mac Viva Glam Campaign

How at 40 MAC Cosmetics Still Drives Prestige Makeup

As the original industry distruptor turns 40, André Branch, Senior Vice President and General Manager of MAC North America, looks back at the brand’s enduring legacy — and toward its bright future

Interior of Selfridges beauty hall

How Selfridges’ In-Store Experience Levels Up Beauty Shopping

Calling itself “the beauty destination of the future,” the UK luxury department store’s newly renovated beauty hall at the London flagship aims to revolutionize in-store shopping. Offering over 200 beauty services and plenty of experiential activations and personalization (there’s even a bespoke lighting system for optimal cosmetics shade matching), the retailer is elevating the customer experience to new heights.

IPSY Launches Weekly Podcast

The popular subscription box brand is leveraging its personal connections with founders and creators to create long-form video interviews in a new series called Hitting Pan.

March 2024 Product Watch

March 2024 Product Watch

This month’s standout launches run the gamut from relentlessly elegant skin care formulas and buzzy makeup to a cadre of products that put sweat and pimples front and center. Here, the beauty industry’s most noteworthy newcomers for March.

Knockout Beauty’s Cayli Cavaco Reck Shares Their Best-Selling Beauty Products

Bespoke client services and a tightly curated selection of high-performance, best-in-class products define Knockout Beauty’s specialized approach to beauty retail. Fresh off their Aspen store opening—the company’s fifth location—and on the heels of unveiling a Dallas store this spring, founder Cayli Cavaco Reck credits their strong customer loyalty to prioritizing education and one-on-one guidance. Here, she reveals the top-selling products flying off their shelves and website.

CEW x Registrar Explains MoCRA’s New Compliance Rules

The webinar “Regulation Makeover: MocRA’s Updates and Compliance Deadlines” demystifies for brands all of the regulation changes that went into effect Dec. 29, 2023, and what’s planned for 2024.