
What America’s Largest B2B Beauty Trade Show Has in Store This July
More than 1,000 beauty brands are ready to showcase their innovations at Cosmoprof’s 20th anniversary.

More than 1,000 beauty brands are ready to showcase their innovations at Cosmoprof’s 20th anniversary.

More than 1,000 beauty brands are ready to showcase their innovations at Cosmoprof’s 20th anniversary.

Tracy Kline, Head of Merchandising, Spa and Supply Chain, Bluemercury, reveals the items that are being driven by consumer infatuation, including fragrances that satisfy a desired mood state and makeup that serves as a second skin.

Sable Yong and Tynan Sinks, the highly opinionated hosts of the Smell Ya Later fragrance podcast, share their predictions for scent in the New Year — and they’re intense.

It’s only several weeks into 2023 and already the industry is buzzing about which indies are primed for success, and for takeover. Given the very crowded landscape, it takes a lot for an indie beauty brand to survive, let alone thrive. But there are a few factors that can set some brands apart from the pack (aside from the things we all know, like innovation, a compelling founder story, a unique selling proposition, and a robust social media presence). CEW Beauty News turned to industry leaders to look inside their portfolios and stores and highlight the indie brands they believe will survive the big indie shakeup of 2023, and why they think these brands are in it to win.

Given the very crowded landscape, it takes a lot for an indie beauty brand to survive in today’s market, let alone thrive. But there are a few factors that can set some brands apart from the pack (aside from the things we all know, like innovation, a compelling founder story, a unique selling proposition, and a robust social media presence). Combining science with sustainability, using high-performing clean formulas, and having a solid biotech game are some of the key ingredients to a winning formula. “There’s definitely a story here on biotech and how it’s influencing beauty,” said Noah Rosenblatt, SpaceNK’s President of North America. “I do think it’s a growing trend for 2023. Maybe we’re even talking about an entirely new category.” In addition to retail execs, CEW Beauty News asked investment banks, PE firms, and growth funds to identify a brand within their portfolio they believe is poised to win in 2023.