How Selfridges’ In-Store Experience Levels Up Beauty Shopping
Calling itself “the beauty destination of the future,” the UK luxury department store’s newly renovated beauty hall at the London flagship aims to revolutionize in-store shopping. Offering over 200 beauty services and plenty of experiential activations and personalization (there’s even a bespoke lighting system for optimal cosmetics shade matching), the retailer is elevating the customer experience to new heights.
Calling itself “the beauty destination of the future,” the UK luxury department store’s newly renovated beauty hall at the London flagship aims to revolutionize in-store shopping. Offering over 200 beauty services and plenty of experiential activations and personalization (there’s even a bespoke lighting system for optimal cosmetics shade matching), the retailer is elevating the customer experience to new heights.
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Launched in July 2023, the #MaesaMagicIncubator program was designed to bridge the entrepreneurial access gap, empowering early-stage beauty and wellness entrepreneurs from under-served communities.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.