Jenni Baden HowardThis month’s social media beauty trends are shaping up to be a mix of nostalgic, extremist, and futuristic. In an exclusive report for CEW, ViralMoment offers up a must-read list of trends curated by teletracking expert Chelsie Hall, pointing out the products, companies, and creators making the biggest impact right now. Among those stealing the show are Hailey Bieber’s Sugar Plum Fairy viral make-up trend, as well as a throwback to Nineties nostalgia with looks inspired by the decade’s all important extreme eyebrows and more. Devotees of lip glosses and oils will be happy to know that influencers have not yet tired of puckering up to highly glazed lip looks, so prepare to shine on.
Pinterest, meanwhile, has published its annual Pinterest Predicts report. Drawing on search data from its 482 million monthly users, amongst the beauty and wellness predictions are “Blue Beauty” (think blue eyeshadow, nails, and more), luxury body care, and at-home spa experiences.
According to CreatorIQ, L’Oréal is leading the way on social media, with a trail-blazing rapid earned media value growth across its skin care (45%), hair care (29%), and make-up (23%) categories. In indie beauty, meanwhile, Kline and NIQ have identified a roster of brands potential investors should have in their sights. In their U.S. Analysis of Brands to Watch, among those ripe for approach, according to the research companies, are Jones Road, OSEA, and Selena Gomez’s Rare Beauty (which expands into body care this week).
And while we don’t have a crystal ball, next year is looking peachy for the beauty world, following Pantone’s big reveal last week of its Color of the Year 2024, Peach Fuzz 13-1023. In collaboration with Pantone, Shades By Shan—a female-founded make-up brand supporting single parents in need—has launched The Lip Shine, a limited-edition gloss. More products are due to drop next year, inspired by the shade of peach described as “radiant with warmth and a modern elegance,” according to Leatrice Eiseman, Executive Director of the Pantone Color Institute.
Read more on these and other stories at the links below.
CEW X ViralMoment Monthly TikTok Trends Report Beauty Has Dropped. Don’t miss our new, exclusive monthly report in partnership with teletracking expert Chelsie Hall, revealing the top brands, trends, and influencers stoking beauty’s fires right now. (CEW)
The Indie Brands To Invest In Now. Market research firms Kline and NIQ have identified 25 indie beauty brands ripe for acquisition, including Rare Beauty, Danessa Myricks Beauty, Jones Road, OSEA, Good Molecules, Dossier, and Nécessaire. (BEAUTY INDEPENDENT)
Pinterest’s 2024 Beauty Predictions. The sharing and social media service has released its annual report, which includes predictions in beauty and wellness. (BEAUTY MATTER)
L’Oreal Leads The Way On Social. The company is blazing a trail on social media, with exceptionally fast earned media value growth across all its categories. (WWD)
Rare Beauty Launches Body Care. This week, Selena Gomez’s beauty brand is expanding into the body care category with the launch, initially, of four products, including the Find Comfort Hydrating Body Lotion. (BYRDIE)
Macy’s Under the Microscope. Investor group Arkhouse and Brigade Capital Management has offered a $21-a-share, $5.8 billion bid for the iconic flagship store in Herald Square, Manhattan. (COSTAR)
Into The Gloss Is Back. The rebooting of Glossier founder Emily Weiss’ beauty and lifestyle blog. (GLOSSY)
Why 2024 Will Be A Peach. Pantone has revealed its Color of the Year, 13-1023 Peach Fuzz. The hue “resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. (PANTONE)
