Fragrance & The Shift To Digital
Fragrance-only sampling platform, Scentbird, conducted a study to better understand how fragrance purchasing…
How Millennials Are Impacting the Future of Brands & Retailers
FIT’s Master’s students discussed the rising power of consumers and its implications, as…
How Millennials Are Impacting the Future of Brands & Retailers
FIT’s Master’s students discussed the rising power of consumers and its implications, as…
Lauder Invests in Vertical Deciem
Deciem’s multi-brand strategy is propelled by a vertically integrated structure—with its own laboratory,…
Baby Dove Arrives
Marketing plans include reaching out to a broad base of millennial mom…
Which Beauty Brands Target Millennials Right?
Which brands are favored by Millennials? NPD’s Karen Grant points to beauty’s leaders,…
What scents are Millennials looking for in 2017?
As a fragrance-only sampling platform, Scentbird has a unique purview of the category,…
Digital Beauty Evolution: How Millennials Purchase Makeup in the Digital Age
Vincent Hsu, Director of Business Development, Perfect365, shares the latest on rapidly growing…
Design Your Own Highlighter at Rouge New York
Come November, the company known for creating individualized lipstick colors for their clientele…
JWT Special Report: Beauty Takes Break From Reality
Unreality, a new report by The Innovation Group, the futures unit at J.…
Keeping it Real, Relevant Connects Brands to Millennials
Some strategies to use in 2016 to engage both the millennial shopper—and…
Not Your Mom’s Holiday Shopping: Lessons From Millennials
Data on millennial shoppers from a new study by Blackhawk Engagement Solutions reveals…
