Mara Sirhal Appointed Chief Merchandising Officer of QVC U.S., Shiseido Announces Kentaro Fujiwara New CEO, Guerlain Partners With Pucci, Victoria Jackson Drops No Makeup Makeup, Wonderskin X Chipotle Collab, FDA Enhances MoCRA Cosmetics Portal
Mara Sirhal Appointed Chief Merchandising Officer of QVC U.S., Shiseido Announces Kentaro Fujiwara New CEO, Guerlain Partners With Pucci, Victoria Jackson Drops No Makeup Makeup, Wonderskin X Chipotle Collab, FDA Enhances MoCRA Cosmetics Portal
Sirhal comes to Qurate Retail Group from Saks Off 5th where she served as Chief Merchant and Brand Officer. She replaces Stacey Bowe who was appointed President of Qurate Retail’s HSN business unit in February.
Laura Geller, the OG makeup queen and beauty entrepreneur, is playing the long game, and is hardly taking a back seat after her company was acquired by AS Beauty in 2019. In fact, Geller is as involved and passionate as ever, which is a key reason why her brand is still thriving.
Beauty with Benefits, an annual partnership between Cancer and Careers and QVC, has raised more than $16 million to help provide workplace support for people with cancer, helping them stay on the job and in the workforce. In less than two weeks another program is getting ready to launch, thanks to dozens of beauty brands who continually rally to support the cause.
A world leader in video commerce, QVC is pulling out all stops for this weekend’s 24-hour livestreaming Master Beauty Class event, including in-real-time audience Q&A’s, the integration of social media influencers, and an abundance of items for the 50-plus set, a demo demanding beauty solutions — with the money to buy them.
