How Selfridges’ In-Store Experience Levels Up Beauty Shopping
Calling itself “the beauty destination of the future,” the UK luxury department store’s newly renovated beauty hall at the London flagship aims to revolutionize in-store shopping. Offering over 200 beauty services and plenty of experiential activations and personalization (there’s even a bespoke lighting system for optimal cosmetics shade matching), the retailer is elevating the customer experience to new heights.
Calling itself “the beauty destination of the future,” the UK luxury department store’s newly renovated beauty hall at the London flagship aims to revolutionize in-store shopping. Offering over 200 beauty services and plenty of experiential activations and personalization (there’s even a bespoke lighting system for optimal cosmetics shade matching), the retailer is elevating the customer experience to new heights.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.
The beauty category exhibited resilience, but shoppers turned to smaller sized items to save cash and to influencers for brands offering the most bang for their buck.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.
Voice-based shopping is changing how we buy products and interact with beauty brands, and these home platforms are the first stage of what the technology can do.
The movement starts with associate training to address customers’ negative self-talk—right in the stores’ aisles. The Joy Study revealed 91% of respondents said counterproductive thoughts is the main culprit denying them happiness.
A new study identifies four key Gen Z shopper personas—Happily Detached, Resilient Achiever, New Perfect, Ethical Advocate—and what motivates them to shop.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.