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Interior of Selfridges beauty hall
Photo, Selfridges

How Selfridges’ In-Store Experience Levels Up Beauty Shopping

Calling itself “the beauty destination of the future,” the UK luxury department store’s newly renovated beauty hall at the London flagship aims to revolutionize in-store shopping. Offering over 200 beauty services and plenty of experiential activations and personalization (there’s even a bespoke lighting system for optimal cosmetics shade matching), the retailer is elevating the customer experience to new heights.

Interior of Selfridges beauty hall

How Selfridges’ In-Store Experience Levels Up Beauty Shopping

Calling itself “the beauty destination of the future,” the UK luxury department store’s newly renovated beauty hall at the London flagship aims to revolutionize in-store shopping. Offering over 200 beauty services and plenty of experiential activations and personalization (there’s even a bespoke lighting system for optimal cosmetics shade matching), the retailer is elevating the customer experience to new heights.

A gold-coloured beauty gift box with three products: an Airbrush Setting Spray in a bottle, A lipstick in a golden case and a sachet with a skincare sample.

January 3, 2024

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.

Victoria Beckham wears a long sleeved. sheer black dress with a bow at the front, standing against a peach backdrop.

January 2, 2024

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.

A large table of glass perfume bottles in the middle of a light and spacious shop floor with wooden floors, and display cabinets on the walls.

November 28, 2023

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.

Marc Jacobs Daisy perfume

August 22, 2023

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.