Joy Project Ulta Beauty Negative Self Talk
Craft Studios Malik Dupree, Lola Bouli for Ulta Beauty.

Ulta Beauty Looks to Stomp Out Negative Self-Talk in its Aisles with The Joy Project

The movement starts with associate training to address customers' negative self-talk—right in the stores' aisles. The Joy Study revealed 91% of respondents said counterproductive thoughts is the main culprit denying them happiness.

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