If you were one of the many devoted fans of the Marc Jacobs Beauty Velvet Noir Mascara or its O!Mega Bronzer (… and OMG it was good), well, today is a happy day. The biggest beauty news of the morning has to be that Marc Jacobs Beauty is making a return two years after its agreement with LVMH-owned Kendo came to an end in 2021 (and a small-but-loyal fanbase rushed to scoop up some of its star products before they disappeared). The relaunch comes courtesy of an expanded partnership with Coty, which has produced the fashion house’s fragrances for two decades, and will now add skin care and makeup to its roster. Read the full story, and the rest of today’s top stories, in the links below. 

Coty Ushers in the Return of Marc Jacobs Beauty. Ahead of its scheduled fourth quarter call, Coty announced it signed an expanded long-term license agreement with Marc Jacobs Beauty, which will add makeup and skin care to Coty’s existing fragrance offering for the New York-based fashion house. (CEW)

Sabrina Carpenter Hits Sweet Spot With Second Fragrance. Debuting on walmart.com and TalkShopLive with a full rollout in September, the actor’s second perfume — Sweet Tooth: Caramel Dream — follows in the gourmand-scented footsteps of her first, which the brand’s CEO claims is the fastest-growing fragrance in the US market. (WWD) 

Walmart Was a More Essential Retailer Than Target in Q2. Forbes dives into why, in the second quarter, Walmart’s same-store sales grew 6.4 percent year-over-year, whereas Target’s dropped 5.4 percent. Spoiler alert: the answer is thanks to groceries and beauty. (Forbes) 

Getting Physical: Brick and Mortar Retailers Try New Strategies to Spark Sales. Sally Beauty is testing out a new concept store format called Happy Beauty Co. where everything is priced under $10. The goal with the pilot program is to target millennials and discount beauty shoppers. (CEW) 

What Investors are Looking for in a Beauty Start-Up. Many brand founders are struggling to raise money as private equity shops and venture capitalists are being more discerning with their investments. In an effort to shed light on what brands should be taking into consideration, BoF speaks to five beauty investors on why and how they’ve changed their strategy. (Business of Fashion)