Juliette Sicot-Crevet

VP Business Development, Naturals & Sustainable, & Strategic Projects


Juliette joined Firmenich in 2012 as Vice President Global Marketing, Prospective and Consumer Intelligence for the Perfumery Division. In January 2017, she was appointed to the newly created position of Vice President for Naturals & Sustainability to address the growing consumer and brand demand in this field. She works across functions and leads transformative actions; builds differentiated operational capabilities to design best in class ingredients and fragrances solutions that meet consumer needs for naturalness, transparency and sustainability to clients, in the Fine and Consumer Fragrance sectors.


She is an international senior executive with experience in general management, Marketing, Consumer Trend & Insight, value adding innovation, branded business transformation (post/pre M&A), strategic market intelligence and data analytics.


Prior to Firmenich, Juliette worked for IPSOS where she led the set-up of the new Global Research Center for Brand Innovation testing and opened a new country, IPSOS Switzerland, conducting research in 50+ countries over the world. She spent the first 15 years of her career at Procter & Gamble, in Europe and Latin America, followed by Cadbury-Schweppes. She is a graduate from HEC, married and has 3 children.