KR Lui

Global Head of Brand Accessibility, Brand Studio

Google

KR is a leader in disability inclusion and LGBTQ+ rights. She has been on the forefront of issues blazing a trail towards inclusive design and marketing for more than 25 years. Diagnosed with severe hearing loss at the age of three, she’s made it her life’s work to be a strong advocate for disabled people. As the Head of Brand Accessibility at Google, Brand Studio she drives innovation of representation and storytelling for diverse disabled audiences, a segment that historically has been overlooked. She successfully lobbied on Capitol Hill with Senator Warren’s team and helped pass legislation called the Over-The-Counter Hearing Aid Act of 2017. Because of this new law, in 2022 hearing aids are officially being sold over the counter at major retailers all over the country.

She is on several boards such as Deaf Kids Code, American Association of People with Disabilities, and was appointed by President Biden to the United States Access Board in 2022. She is a nationally awarded advocate, with a strong reputation in inclusive design, brand marketing, policy, and inclusion. Most recently, she was given a U.S. Congressional Award, and named as Fast Company Queer 50 2022 Honoree, AdAge 2022 Leading Woman honoree, Campaign 40 Over 40, 2021 ADWEEK Creative 100 Honoree, a 2020 ADCOLOR.