Viral Beauty Trends on TikTok
Viral Coca Cola Lips on Kylie Jenner via Instagram

CEW X Viral Moment: The Top Makeup Trends on TikTok

Influencer marketing platform Traackr surveyed 1,000 U.S. consumers to reveal the impact influencers, social content, and platforms have on their engagement and purchase behavior. The top takeaway is that while influencers still motivate followers and drive sales for brands, consumers are becoming more selective about where and with whom they spend their money.

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