In the fast-paced life cycle of social media beauty trends, staying ahead of the curve is a bit like trying to swat a fly with a pair of tweezers. Should your skin care brand be talking to consumers about skin streaming (29 million views) or would they get more eyeballs if the conversation turned to skin flooding (spoiler alert: it wins with 44.5 million views). What is the 7 toner method? Is glass skin still a thing? Finally, why is every It girl on TikTok suddenly describing their makeup as if it was plucked from a juicy bin at the farmer’s market (#tomatogirlsummer)? According to Hailey Bieber and 37.5 million others, strawberry makeup is the juiciest refresh of all for back-to-school looks.
To sift through this sea of snail mucin and rice water skin (oh yes, that’s trending, too!), CEW teamed up with teletracking expert Chelsie Hall to create the ultimate social media cheat sheet: CEW X ViralMoment, an exclusive monthly report for our members that highlights top social media trends of the month curated by Hall’s trend-forecasting company, ViralMoment. Hall’s agency uses cutting-edge AI technology to not only watch, but truly understand the nuances of these white hot short form videos, unveiling the driving forces behind the beauty trends that are resonating most with consumers.
Access ViralMoment’s inaugural The Beauty Looks Trending on Social Video brief for CEW to:
- Tap into the biggest makeup and skin care trends emerging right now
- Discover the beauty products being used to create the looks
- Find the influencers who are are lighting up the internet